Today, June 30, is another day worth marking in the history of the Republic of the Philippines as the whole nation witnessed the inauguration of the 16 President of the Philippines, Rodrigo Duterte, and the 14th Vice President, Leni Robredo.
But it seems like the Presidential Communications Development and Strategic Planning Office (PCDSPO) is also causing an unprecedented event in the history of the country.
Just like any other significant event in the country, the Filipinos are watching the event unfold on their TV screens or their smartphones via Facebook Live. On top of that, the PCDSPO encouraged everyone to tweet and get a personal message from the newly inaugurated president.
However, the PCDSPO seemed to have forgotten one very important thing – they did not set up a profanity filter for Twitter users with inappropriate or offensive user names.
Warning: Contains strong language.
As what Yvez Gonzalez, a social media operations strategist, has pointed out, this is an important lesson that the PCDSPO should learn. Gonzalez also used to work with the Metro Manila Development Authority (MMDA) on the development of the MMDA Traffic Navigation app.
Some Facebook users also pointed out other things to be learned from this huge social media mistake by the communications office of the President, like how it was “on-brand” and “very Du30,” or how this is like “giving the trolls a dose of their own medicine.”
So we, especially the PCDSPO in their future social media endeavors, should remember Gonzalez’s words:
“ALWAYS ALWAYS ALWAYS setup a profanity filter for autoresponders.”